What’s the benefit of getting customer feedback?
If we don’t seek out customer feedback, we’ll never know what leads to satisfied customers. If we don’t know what creates satisfied customers, increasing customer loyalty will always be guesswork.
Some insights:
– It costs between 5 & 25 times more to acquire a new customer than to retain existing ones.
– The greatest source of new leads is referrals from existing customers.
– Highly-engaged customers buy 90% more frequently and spend 60% more at a time.
Customer loyalty is what allows a business to grow.
And it all starts with gathering customer feedback.
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Written by : Mark Rowland
Mark's been working in and interested in all things marketing since 2010.
