“Your Marketing Rules is an amazing partner, extremely organised, insightful, and focused on results!
We’ve worked with multiple agencies in our time, and have been nothing but impressed by you.”
Linh Le
Head of Admissions
The Fast Track to Quality Leads
No other channel puts your business smack in front of high-value prospects the moment they’re ready to buy.
But here’s the catch: winning in Google Ads isn’t just about topping Google’s results. It takes a deep understanding of search behaviour, a bidding strategy that protects your margins, landing-pages that sell, the ability to react to real-time data, and a commitment to experimentation—because wasted spend is the enemy of real growth.
We create the right path for your audience
Getting in front of your audience is one thing—guiding them all the way to a sale is another. That’s why we use the right Google Ads type at the right stage of the sales funnel along with effective sales pages to move potential customers from curiosity to conversion.
At the Awareness stage, Display Ads cast a wide net, building brand recognition as potential customers browse the web.
As they move into Interest and Consideration, Search Ads ensure your business appears exactly when they’re actively looking for solutions. Ready to buy?
Shopping Campaigns put your products front and centre, complete with images and pricing, making the decision easier.
And for those who didn’t convert the first time?
Remarketing Ads bring them back, keeping your business top of mind until they’re ready to take action.
With a full-funnel approach, we don’t just capture attention—we turn it into action.
The Google Ads Toolkit:
Search, Display Shopping & Remarketing
Cracking the code to Google Ads is both an art and a science – one we’ve refined through years of experience. With the right mix of Search, Display, Shopping, and Remarketing, we craft high-performance campaigns that capture demand, build awareness, and drive conversions.
Search Ads – be found when it matters most
Get your brand front and centre in search results and local map listings—right when customers are actively looking for what you offer. Laser-focused targeting on high-intent keywords that drive real leads and sales.
The best part? You only pay when they click. Every dollar is tracked, every result measured. Because effective advertising isn’t about just showing up—it’s about winning where it matters.
If you’re serious about growth in Singapore’s competitive market, Google Search ads aren’t optional—they’re essential.
Display Ads – be seen everywhere
Get your business in front of the right people, with high-impact banner ads on the websites they already trust. Imagine your ad dominating the prime spots on Singapore’s top news and business websites, helping keep your business top of mind.
We target based on behaviour, interests, and intent, ensuring your ads appear where and when they matter most using creative that sells – that’s how we turn display ads into a conversion machine.
Shopping Ads – turn Google into your shopfront
Google Shopping turns search results into your personal storefront, putting your products in front of ready-to-buy customers. But visibility alone isn’t enough—you need to stand out. That’s where we come in.
It’s PPC with a purpose: more clicks, more sales, more revenue. Because when customers are ready to buy, you need to be right there, waiting.
Remarketing Ads – bring back the ones that got away
Not every visitor converts on the first visit—but that doesn’t mean they’re lost. Stay in front of high-intent customers with smart remarketing that nudges them back when they’re ready to buy.
Whether they browsed, clicked, or almost checked out, we keep your brand top of mind, boosting recall and driving conversions when it matters most.
Why Choose Your Marketing Rules?
The Five Elements of Google Ads Success
Competition in Singapore is fierce, but our PPC strategies give you the edge. With deep research, razor-sharp targeting, and relentless optimisation, we don’t just help you compete—we help you dominate.
Keyword Research
Google Ads without proper keyword research is like trying to find hidden treasure without a map – you’ll waste time, burn through resources, and probably end up empty-handed. You need to know exactly what your audience is searching for, not what you think they’re searching for.
Broad keywords? Sure they have their place, uncovering new opportunities and expanding reach, but without careful management, they’ll drain your budget on low-intent traffic.
Hyper-specific long-tail keywords? Now we’re talking—high intent, lower cost, and a better shot at conversion.
The right keywords mean the right customers. And the right customers mean sales, not wasted spend.
Ad Copy
Your ad has one job—to get the click. That’s it. Not to educate, not to wax lyrical about your decades in business, but to make sure your prospect can’t resist clicking.
And let’s be real—most searches now happen on smartphones, where attention spans are shorter than ever. One second they’re looking for a product, the next they’re watching a cat play the piano. If your ad doesn’t stand out, you’re toast.
So, no more lifeless copy like:
“Established in 1973…”
“We’ve got the biggest range and best prices!”
“Speak with our expert team of professionals…”
No one cares. Be sharp, be specific, be intriguing—because boring doesn’t get clicks, and no clicks mean no sales.
Targeting
Most businesses waste cash on Google Ads because they target everyone. Spoiler: not everyone wants your product. Focus is everything.
Location, device, time of day, search history—every data point is an opportunity to refine who sees your ads. Get this right, and you’re only showing up for people who are actually likely to buy. Get it wrong, and you’re just setting fire to your ad budget.
Google gives you the tools. Use them properly, or prepare to donate generously to your competitors.
Landing Page
Getting the click is just the start. What happens next is what really matters.
Driving traffic to a bad landing page is like inviting customers to a restaurant with no menu, no staff, and a broken kitchen. They’ll walk right out.
A great landing page isn’t just a pretty design – it’s built to convert. That means the right copy, flow, structure, objection handling etc. In summary, a seamless experience that turns visitors into customers.
Continuous Optimisation
Google Ads isn’t a ‘set and forget’ game—it’s a living, breathing machine that needs constant fine-tuning. If you’re not testing headlines, tweaking bids, and refining targeting, you’re leaving money on the table.
The best campaigns aren’t built overnight. They’re optimised over time—adjusting for seasonality, performance data, and consumer behaviour shifts. Click-through rates, conversion rates, cost per acquisition—these numbers tell you what’s working and, more importantly, what’s failing.
There’s no ‘set and forget’ here. It’s full throttle, all the time, built for Singapore’s fast-moving digital landscape.
1
Hit the bid red button just below, share a few details, and we’ll do the rest—delivering insights tailored to your company.
2
One of our marketing experts will deep-dive into your marketing and uncover the opportunities you need to grow.
3
We’ll drop the video review in your inbox before you can finish muttering some meaningless marketing buzzword.
Our Proven Process Built on Experience
From research to revenue, this is how we build high-performing Google Ads campaigns that actually convert
Market Research
We begin every campaign with an in-depth conversation and analyse your business, competitors, and customer intent to create a targeted strategy.
Strategy
We define a paid search strategy built around your business objectives. We map out your average cost-per-click, conversion rates, and cost-per-acquisition. We’ll create target customer personas, search terms, and craft messaging to generate the right attention from the right people.
Keyword Targeting & Ad Copywriting
We don’t just bid on keywords—we identify the most profitable search terms and craft compelling ad copy that gets clicks and conversions.
Landing Pages That Convert
Clicks mean nothing without conversions. We optimise landing pages for maximum lead generation and sales.
Implementation
With the crucial foundation work complete, we’ll build out and launch your paid search campaign.
Optimisation & Scaling
Good Ads management depends on constant tweaking and testing, bid adjustments, and conversion tracking to scale results efficiently
