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How we do it: Proper Marketing, Done Right.
We follow a time-tested process. Why? It works.
This ensures we focus time, resources, and money where they’ll have greatest impact and guards against missing out on lucrative opportunities in the pursuit of chasing the latest shiny fad.
The process follows three stages, always done in order.
Diagnosis
Diagnosis is the foundational step of successful marketing and one we never skip.
Yet all too often people do, why?
Some believe they have a supranatural understanding of their market (they don’t), others that they don’t have time or money to spare (they must), many more simply don’t know how to do it to get valuable information aka ignorance.
Without taking this crucial step, the rest of your marketing is built on luck and fiction. Getting this right helps us understand your market, the key issues, and where your greatest (most lucrative) opportunities lie.
Strategy
With the outputs from the Diagnosis in hand, we turn to strategy. This is all about being choiceful, meaning we agree what we should do and what we should not do in order to help you win.
We identify which part/s of the market we’re going to focus on and equally importantly, which we will not.
We create a positioning that makes you the obvious choice within your market.
We define what success looks like aka objective setting.
Tactics
With your strategy agreed, we now turn our attention to tactics.
There’s no such thing as a one size fits all approach here (or rather there shouldn’t be!).
This is dictated by the choices made during the strategy stage, back to that being choiceful again, to focus those precious resources of time and money where they’ll be most effective.
In short, we select the right tactics to get you in front of your target market to get them to buy.
Our Approach
Our approach is unlike working with a typical marketing agency, it’s more like welcoming remarkably enthusiastic new team members to your business.
Consider us an extension of your marketing team, or your entire marketing department. No matter whether you’re starting from scratch, looking to grow, or you’re already well established, Your Marketing Rules can help you make your marketing more effective and help you build a business you’re proud to run.
You’ll find no smoke or mirrors here, just a refreshingly honest, experienced team with the skills and tools to deliver highly effective campaigns in creative and cost-effective ways.
The Screwdriver
The solution to the majority of business problems opportunities is almost always Strategic. This means figuring out where the most lucrative opportunity lies, then making it obvious to this target market you're the best option for them.
With your Targeting (who) and your Positioning (what) sorted, then and only then can we select the right Tactics (how) to deliver success. Be it advertising, email, web, outdoor, or something else.
Doing this in order avoids the all too common of if the only tool you have is a hammer, it is tempting to treat everything as it if were a nail.
We're designed to flex to meet you where you're at
Hands-on Support.
Looking for hands-on marketing support? Our multi-disciplined teams ensure we achieve your objectives: better, faster, and cheaper.
2. Initial Hypothesis
Based on what you share, we will create a hypothesis for an appropriate Marketing Package to help get you to where you want to be. This will outline possible routes to winning and the investment needed. This package is customised based on your organisation's current and desired situation.
3. Diagnosis, Strategy, Tactics
The kick-off month is crucial to the overall effectiveness of your campaign. It’s here we'll first complete the diagnosis, second the strategy, and finally the planning of tactics. The selected tactics will be grounded in the reality of your goals, budget, and specific market challenges. At the end of this process we'll present your marketing campaign, so you'll know exactly what is happening when and most importantly why.
4. Implementation
Before implementation begins, we collaborate to define the scope, structure, and rationale behind our recommendations. Once you've agreed the plan, we swiftly turn them into reality confident that we're focusing on the right things. Usually, our involvement reduces gradually over time, as we progressively empower you to take charge.
5. Control
We monitor and evaluate campaign performance against the agreed goals, we gather feedback from customers, as well as analyze market trends. This feedback loop allows for fine-tuning, optimizing resources, and aligning efforts with your goals and the ever evolving market.
6. Reporting
You'll be able to monitor weekly campaign progress through your reporting dashboard.
We update you on progress weekly and each month we review campaign performance.
Coaching.
Need some real-world help and expert guidance in putting marketing to work for your business?
Our coaching exists to do just that.
What does our coaching involve?
We kick-off with an initial diagnosis. Here, we delve into your business, exploring your marketing, sales, and service operations.
The diagnosis provides a clear understanding of what areas require attention and prioritization to establish an organizational marketing capability as the cornerstone of a thriving business. We conduct a thorough examination of what's happening, what's effective, what isn't, and what winning looks like.
We then map out the path to your goals, blending consulting, training, and practical implementation along the way.
How long does coaching run?
The length of our coaching varies from single day to week-long for a complete marketing overhaul.
What if you don't have an in-house marketing team?
We've collaborated with many businesses that haven't yet brought a marketer on board.
If you find yourself in a position where you recognize the importance of embracing marketing as a catalyst for growth but are uncertain about the how to go about doing so, then we can help.
Eventually, we'll probably suggest bringing a marketer into the fold (and we're equipped to assist with that as well).
What if you have an in-house marketing team?
We love collaborating with marketers across all levels, as it's often where we can truly shine. Partnering with us will invigorate your current team in three ways:
Facilitating learning and growth opportunities.
Assisting in strategically positioning marketing at the core of your business.
Cultivating a unified language throughout the entire organization.
Our objective is to empower your marketing, sales, and service teams to excel.
