Make A Difference!
The Difference Map, by the inspirational Bernadette Jiwa, is a one-page method for thinking about your business from a fresh perspective and figuring out how to let people know why your difference should matter to them.
Ask and answer as many questions as you can for each of the six sections
1. Principles
2. Purpose
3. People
4. Personal
5. Perception
6. Product
More information on how to get the most out of this method can be found at difference.is and in her book, Difference.
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Written by : Mark Rowland
Mark's been working in and interested in all things marketing since 2010.
