Free Trials – A.K.A – ‘The Pied Piper of Customer Conversion’

If someone asked if they could put a large sign in your garden, chances are you’d say “no”. But, if that same person had previously asked if they could put a small sign up (and you’d agreed to it), chances are you’d now be saying “yes” to that big sign. Weird?

What does this mean for you and your customers? It means before asking people to take a ‘big’ step with you, ask them to make a smaller one first. Free trials are a great way to capitalize on this. Offer a 10, 15, or 30-day trial. The sale may be delayed, but it is exponentially more likely to pan out.