A cartoon image of a marketing meeting.
Acquisition,Customer Discovery,Marketing,Segmentation

Segmentation – A Powerful Thing

By Published On: January 25th, 2018

When people say their product / service is for “everyone” what they’re really saying is it’s for “no one in particular”.

If you’re Coca Cola that’s fine, but assuming you’re not there are massive gains to be made by being clear about who your customer really is.

So figure out whose problem you have the solution to and focus on that until you become known as ‘the go-to person’.

Be different.

Know someone who'd find this interesting?

Topics covered

Join our newsletter

Want to get inside your customer's head? Get marketing and behavioural science tips in your inbox.

Latest articles
Written by : Mark Rowland

Mark's been working in and interested in all things marketing since 2010.

Social?

Related Reads

Brand Perception

14 February 2024

Brand, Positioning

Unlocking Brand Perception: Strategies for Creating Lasting Impressions

Costly Signalling

14 January 2024

Brand, Communication, Psychology

Signalling in Marketing: How to Make Your Brand Stand Out

Building Distinctive Brand Assets

7 September 2023

Brand

Building Distinctive Brand Assets

How Brands Grow

7 September 2023

Book, Brand

How Brands Grow – Byron Sharp

15 February 2018

Brand, Communication, Internal Marketing

Your Culture Is Your Brand

29 January 2018

Brand, Communication, Creativity, Marketing, Strategy

When Logos Go Rogue