Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:

“Account” means an account required to access and/or use certain areas and features of Our Site;

“Cookie” means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 13, below;

“Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

“Personal data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to Us via Our Site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”);

“We” or “Us” or “Our” means Your Marketing Rules, a business registered in Singapore.

Information About Us

Our Site is owned and operated by Your Marketing Rules, a marketing agency registered in Singapore.

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites, and we advise you to check the privacy policies of any such websites before providing any data to them.

Your Rights As a data subject, you have the following rights under the GDPR and relevant data protection laws:

• The right to be informed about our collection and use of personal data;
• The right of access to the personal data we hold about you;
• The right to rectification if any personal data we hold about you is inaccurate or incomplete;
• The right to be forgotten – i.e., the right to ask us to delete any personal data we hold about you;
• The right to restrict processing of your personal data;
• The right to data portability;
• The right to object to us using your personal data for particular purposes; and
• Rights with respect to automated decision-making and profiling.

If you have any cause for complaint about our use of your personal data, please contact us using the details provided in section 14. If we are unable to resolve your concern, you have the right to lodge a complaint with the appropriate data protection authority in your jurisdiction.

What Data Do We Collect? Depending on your use of Our Site, we may collect some or all of the following personal and non-personal data:

• Name;
• Business/company name;
• Job title;
• Profession;
• Contact information such as email address and telephone number;
• Demographic information such as location, preferences, and interests;
• IP address;
• Web browser type and version;
• Operating system;
• A list of URLs starting with a referring site, your activity on Our Site, and the site you exit to.

How Do We Use Your Data? All personal data is processed and stored securely. We will comply with our obligations and safeguard your rights at all times. Specifically, we may use your data for the following purposes:

• Providing and managing your account;
• Personalising and tailoring your experience on Our Site;
• Supplying our services to you;
• Replying to emails from you;
• Sending emails that you have opted into (you may unsubscribe or opt-out at any time);
• Market research;
• Analysing your use of Our Site to improve its performance and your user experience.

We use the following third-party services to collect and process data: Google Analytics, Google Tag Manager, Google Ads, LinkedIn, Meta, Hotjar, Microsoft Clarity.

You have the right to withdraw your consent at any time by unsubscribing from our emails or contacting us at hello@yourmarketingrules.com.

We only keep your personal data for as long as we need to use it for the purposes outlined above, or for as long as we have your permission to keep it. Some of your data may be stored outside of Singapore. If we store data outside of Singapore, we will take all reasonable steps to ensure that your data is treated securely.

We will not share any of your data with third parties for marketing purposes. However, we may share your data with service providers for payment processing, analytics, and advertising. Any third parties with whom we share data will be required to comply with the relevant data protection laws.

When you submit personal data via Our Site, you may be given options to restrict our use of your data. You may also contact us at hello@yourmarketingrules.com to update or delete your data.

You may access Our Site without providing any data. However, certain features and functions may require data submission.

You have the right to request a copy of any of your personal data held by us. No fee is payable, and we will provide the requested data free of charge. Please contact us at hello@yourmarketingrules.com for more details.

Our Site uses cookies to improve your experience. We also use analytics tools such as Google Analytics to understand user behavior. You can manage your cookie preferences through your browser settings.

If you have any questions about Our Site or this Privacy Policy, please contact us by email at hello@yourmarketingrules.com or by phone at +65 9045 5896.

We may update this Privacy Policy from time to time. Any changes will be posted on Our Site, and you will be deemed to have accepted the terms on your first use of Our Site following the changes. We recommend checking this page regularly to stay informed.