Your Unfair Competitive Advantage.
Singapore’s Digital Marketing Agency for SMEs that Operate in Tough Markets.
We dig into what makes your business unique – and use that to build campaigns, that help you:
- Find and focus on your best buyers.
- Out-position look-alike competitors.
- Boost revenue and profit.
Smart for you. Brutal for your competition.
We ♥ Solving Problems.
“They proved invaluable in the early stages of our school’s operation. Their comprehensive marketing approach helped us reach a wide range of potential families and effectively communicate our unique value proposition. We were particularly impressed by their ability to track and measure the performance of our campaigns, allowing is to make data-driven decisions and optimize our marketing strategy. Thanks to their expertise, we were able to establish a strong foundation for our school’s growth.”
Linh Le
Head of Admissions – The International School of Vietnam.
“Mark [Your Marketing Rules] is an an integral part of our team, investing the effort to comprehend, challenge, and engage in productive debates. Our relationship has been outstanding, characterized by his proactive approach and unwavering commitment to excellence, never settling for the status quo.”
Louis Patino
Personal Injury Lawyer – Patino Law Firm
“Working with Your Marketing Rules was a game-changer for our practice. They really helped us understand how to best communicate our patient offering and stand out from other providers. Their workshops gave our team the clarity and confidence to execute a strong marketing plan. Thanks to their expertise, we’ve seen a significant increase in patient numbers a stronger connection with our community. Highly recommend!”
Dr. Bryan McNaull
Medical Director – Family Medical Practice
Making Competitors Nervous Since 2015.
Our clients scale smarter, attract better leads, and get into the conversations that matter.
Legal Firm: from 30 to 174 leads/month
180%
Web Traffic
3 X
Media Mentions
390%
Form Submissions
170%
Asset Downloads
50%
Consultation Bookings
25%
Client Conversion Rate
(Changes measured YoY over a 12 month period.)
SaaS: from 0 to 1,524 SQLs
60%
Website Traffic
150%
ebook Downloads
70%
Free Trial Sign-ups
25%
Onboarding Email CTR
30%
Trial-to-Paid Conversion
20%
Churn Reduction
(Changes measured YoY over a 12 month period.)
Property: 3,210 Phone & Web Enquiries
120%
Website Traffic
7 X
Monthly Mentions
3,210
Property Enquiries
400
Spec. Downloads
125
Monthly Tours
12X
Return on Spend
(Changes measured over a 7 month period.)
Growth in a messy world.
We build marketing engines that get prospects knocking and sales teams high-fiving.
Marketing isn’t a neat funnel — it’s a fight for attention, trust, and recall.
Between awareness and action lies the Messy Middle — where buyers compare, hesitate, and loop between curiosity and commitment. It’s where most businesses lose momentum.
We help you make sense of that space. By understanding how people actually decide — not how we wish they did — we design marketing systems that guide real behaviour.
It’s clarity powered by behavioural science, strategy, and sharp creative.
Meet the A-Team. Work With the A-Team.
We don’t roll out our best people just to win you over — and then vanish.
The same experienced marketers who pitch your campaign are the ones who build it, run it, and stay accountable for the results.
Who are we?
We’re an international team of joined-up thinkers and award-winning doers helping ambitious businesses grow. Behind Your Marketing Rules are two marketers who are clear-eyed about marketing’s job – to sell more.
Mark — Strategy & Behavioural Science
Mark is a marketing and behavioural science consultant who helps businesses build engines that drive real growth — not noise. With 15 years of hands-on experience and formal training, he leads marketing audits, shapes strategy. His approach is simple: clear, tailored strategy that works in the real world.
James — Brand & Organic Growth
James found his feet in digital marketing over a decade ago — starting out in PR and creative storytelling before growing into organic search and brand strategy. He’s worked across the full spectrum of marketing operations, always with an eye on the bigger picture. His focus: creating strategies that don’t just work today but compound over time.
How it works
Good news, it’s simple.
Step 1.
Request a Website & Marketing Review
It’s free, fast, and often eye-opening.
Get clear insights into how your marketing stacks up against your competitors — and uncover hidden issues that could be costing you time and money. No gimmicks. Just a practical review of what’s working (and what’s not).
Step 2.
Watch Your Review
You’ll receive your personalised Website & Marketing Review by email. Watch it in your own time. If you’re interested in hearing how we might be able to help, you can book a call.
Step 3.
Talk it Through (it’s up to you)
A no-pressure chat to learn more about your business: your current situation and where you’d like to be. If it looks like we can help, we’ll offer to put together a free marketing plan.
Step 4.
Your Marketing Plan
We’ll send you your tailored marketing plan with our recommendations and next steps. If you’d like to talk it through, you can pick a time that suits you. If not, it’s yours to keep. If you’re happy,we get to work.
Step 1.
Request a Website & Marketing Review
It’s free, fast, and often eye-opening.
Get clear insights into how your marketing stacks up against your competitors — and uncover hidden issues that could be costing you time and money. No gimmicks. Just a practical review of what’s working (and what’s not).
Step 2.
Watch Your Review
You’ll receive your personalised Website & Marketing Review by email. Watch it in your own time. If you’re interested in hearing how we might be able to help, you can book a call — entirely on your terms.
Step 3.
Talk it Through (it’s up to you)
If you’d like, we can set up a short, no-pressure chat to learn more about your business. If it looks like we can help, we’ll offer to put together a free marketing plan — no strings attached.
Step 4.
Your Marketing Plan
We’ll send you your tailored marketing plan with our recommendations and next steps. If you’d like to talk it through, you can pick a time that suits you. If not, it’s yours to keep. If you’re happy,we get to work.
Trusted by Ambitious Businesses
We ♥ Solving Problems.
“Mark [Your Marketing Rules] is an an integral part of our team, investing the effort to comprehend, challenge, and engage in productive debates. Our relationship has been outstanding, characterized by his proactive approach and unwavering commitment to excellence, never settling for the status quo.”
Louis Patino
Personal Injury Lawyer – Patino Law Firm
Sectors we know inside out.
Here’s where experience has shaped us
Our Fluff-Free Guarantee.
We guarantee no nonsense. No smoke and mirrors. No overpromises. Here’s what that means for you:
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Transparency, always: you’ll know exactly what we’re doing and why.
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Results over activity: every campaign is built to actually move the needle.
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Zero bait-and-switch: the team you meet is the team you work with.
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Honest advice: we tell it like it is — even if it’s not what you want to hear.
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Consistent quality: every project, executed with experience and care.
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Actionable insights: clear reporting that drives smarter decisions.
No fluff. No shortcuts. Just marketing that works — creatively, strategically, and predictably.
Guidance.
Here you’ll find helpful articles, guides, and opinion pieces at the intersection of marketing and behavioural science.
If you want practical insights that make you a smarter marketer, this is for you.
Don’t stress, we’ve got the answers.
Monday's a great day to start something âš¡Monday's a great day to start something âš¡
Have a Project in Mind?
Book a call with our team
