Your Unfair Competitive Advantage.
Singapore’s Digital Marketing Agency for SMEs that operate in tough markets.
We skip the fluffy marketing talk. Instead, we dig into the detail of how your business works and what makes it special. That’s how we turn creativity into strategy and deliver marketing that actually performs.
Smart for you. Brutal for your competition.
We skip the fluffy marketing talk. Instead, we dig into the detail of how your business works and what makes it special. That’s how we turn creativity into strategy and deliver marketing that actually performs.
Smart for you. Brutal for your competition.
We ♥ Solving Problems.
“They proved invaluable in the early stages of our school’s operation. Their comprehensive marketing approach helped us reach a wide range of potential families and effectively communicate our unique value proposition. We were particularly impressed by their ability to track and measure the performance of our campaigns, allowing is to make data-driven decisions and optimize our marketing strategy. Thanks to their expertise, we were able to establish a strong foundation for our school’s growth.”
Linh Le
Head of Admissions – The International School of Vietnam.
“Mark [Your Marketing Rules] is an an integral part of our team, investing the effort to comprehend, challenge, and engage in productive debates. Our relationship has been outstanding, characterized by his proactive approach and unwavering commitment to excellence, never settling for the status quo.”
Louis Patino
Personal Injury Lawyer – Patino Law Firm
“Working with Your Marketing Rules was a game-changer for our practice. They really helped us understand how to best communicate our patient offering and stand out from other providers. Their workshops gave our team the clarity and confidence to execute a strong marketing plan. Thanks to their expertise, we’ve seen a significant increase in patient numbers a stronger connection with our community. Highly recommend!”
Dr. Bryan McNaull
Medical Director – Family Medical Practice
Making Competitors Nervous Since 2015.
We don’t do noise or nonsense.
Our clients scale smarter, attract better leads, and finally get into the conversations that matter.
Legal: from 30 to 174 leads/month YoY.
180%
Web Traffic
3 X
Media Mentions
390%
Form Submissions
170%
Asset Downloads
50%
Consultation Bookings
25%
Client Conversion Rate
(Changes measured YoY over a 12 month period.)
SaaS: from 0 to 1,524 SQLs.
60%
Website Traffic
150%
ebook Downloads
70%
Free Trial Sign-ups
25%
Onboarding Email CTR
30%
Trial-to-Paid Conversion
20%
Churn Reduction
(Changes measured YoY over a 12 month period.)
Property: 3,210 Phone & Web Enquiries
120%
Website Traffic
7 X
Monthly Mentions
3,210
Property Enquiries
400
Spec. Downloads
125
Monthly Tours
12X
Return on Spend
(Changes measured over a 7 month period.)
Luck’s a wonderful thing –
But it’s not a strategy.
It’s a dumpster fire.
That’s where we come in.
We build marketing that works — no wishful thinking required.
We’re an international team of joined-up thinkers
and award-winning doers helping ambitious businesses grow.
We help brands:
- Sell more, to more people
- Solve knotty problems
- Stand out from the crowd
- Show up where people are looking
Whether you need a stronger digital presence,
a sharper message, or a marketing machine
that delivers results month after month,
we’ll make your growth more predictable —
and a lot less like guesswork.
Luck fails.
Strategy Scales.
Your Marketing Rules.
Meet the A-Team. Work With the A-Team.
We don’t roll out our best people just to win you over — and then vanish.
The same experienced marketers who pitch your campaign are the ones who build it, run it, and stay accountable for the results.
Who are we?
In 2020, James and Mark were working in a UK digital agency. Mark was banging on about behavioural science and linking marketing to business outcomes. James was looking at the long game, making sure today’s bright idea didn’t torpedo next quarter.
It didn’t take long to see the problem: agencies were built on transactions, not partnerships. Flashy decks, shallow thinking, and clients left holding the bag when campaigns flopped.
So they ditched the broken model and built something better. Not just “services on demand” but proper strategy married to execution. The point? Growth that lasts, not campaigns that fizzle.
Effective marketing is more than just ...SEO...ads...email...CRO...ai...the next shiny new trend
Many Most marketing agencies jump straight into action without a plan.
This is madness and a good indication you’re dealing with people that shouldn’t be anywhere near your most important growth lever!!!
At Your Marketing Rules we do things differently. Because we’re not only experienced, but also properly trained. That means we don’t put the cart before the horse, or rush off in in the wrong direction at break-neck speed.
Most marketing agencies dive headfirst into activity and ...hope for the best....wonder why nothing works....then blame the client....then duck responsibility...then throw excuses like confetti.
Our Uncommon Approach.
We call it Our Uncommon Approach — but really, it shouldn’t be.
We just do marketing the way it’s meant to be done.
Three stages: Diagnosis, Strategy, and Tactics.
Simple. Structured. Effective.
Unfortunately, most of the industry skipped that memo.
Every campaign we run goes through these three stages — because structure beats chaos, and clarity beats guesswork.
It’s how we deliver results that make our clients (and their bosses) happy — and their competitors deeply uncomfortable.
Our Services.
Whether you’re building a brand, launching a new offer, or looking to scale your revenue, we’ve done – and do – it all.
Trusted by Ambitious Businesses
We ♥ Solving Problems.
“With Your Marketing Rules, it’s a partnership, where collaboration and idea-sharing are at the forefront. This contrasts starkly with other agencies I’ve encountered, where their agenda often overshadows our own input.”
Stephanie
Founder – Growtherapy
“Mark [Your Marketing Rules] is an an integral part of our team, investing the effort to comprehend, challenge, and engage in productive debates. Our relationship has been outstanding, characterized by his proactive approach and unwavering commitment to excellence, never settling for the status quo.”
Louis Patino
Personal Injury Lawyer – Patino Law Firm
Sectors we know inside out.
Here’s where experience has shaped us
Marketing Without the BS
Working with us is nothing like a typical agency experience. No bait-and-switch. No over-promises. No smoke and mirrors. Just a refreshingly honest team that actually knows what it’s doing.
Think of us as an extension of your marketing team — or your entire marketing department. Whether you’re starting from scratch, aiming to grow, or already well established, we make marketing predictable, effective, and, most importantly, enjoyable to work on.
We bring the skills, experience, and joined-up thinking to deliver campaigns that work — creatively, efficiently, and without the usual agency nonsense. No fluff. No shortcuts. Just marketing done right.
Our Fluff-Free Guarantee.
We guarantee no nonsense. No smoke and mirrors. No overpromises. Here’s what that means for you:
-
Transparency, always: you’ll know exactly what we’re doing and why.
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Results over activity: every campaign is built to actually move the needle.
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Zero bait-and-switch: the team you meet is the team you work with.
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Honest advice: we tell it like it is — even if it’s not what you want to hear.
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Consistent quality: every project, executed with experience and care.
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Actionable insights: clear reporting that drives smarter decisions.
No fluff. No shortcuts. Just marketing that works — creatively, strategically, and predictably.
Ready to stack the odds in your favour?
Knowledge.
This section of our site is packed with helpful articles, guides, and opinion pieces at the intersection of marketing and behavioural science.
If you’re tired of fluffy blogs and want practical insights that make you a smarter marketer, this is for you.
Frequently Asked Questions.
Monday's a great day to start something 🎰Monday's a great day to start something 🎰
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