Your Marketing Rules | Marketing Agency Singapore2025-10-10T07:05:05+01:00

Your Unfair Competitive Advantage.

Singapore’s Digital Marketing Agency for SMEs that operate in tough markets.

We skip the fluffy marketing talk. Instead, we dig into the detail of how your business works and what makes it special. That’s how we turn creativity into strategy and deliver marketing that actually performs.

Smart for you. Brutal for your competition.

Mini MBA in Marketing Logo
Mini MBA in Brand Management Logo

We skip the fluffy marketing talk. Instead, we dig into the detail of how your business works and what makes it special. That’s how we turn creativity into strategy and deliver marketing that actually performs.

Smart for you. Brutal for your competition.

Discover how to outperform the competition 🔥

A mynah bird with jet engines

We Solving Problems.

“They proved invaluable in the early stages of our school’s operation. Their comprehensive marketing approach helped us reach a wide range of potential families and effectively communicate our unique value proposition. We were particularly impressed by their ability to track and measure the performance of our campaigns, allowing is to make data-driven decisions and optimize our marketing strategy. Thanks to their expertise, we were able to establish a strong foundation for our school’s growth.”

Linh Le
Head of Admissions – The International School of Vietnam.

“Mark [Your Marketing Rules] is an an integral part of our team, investing the effort to comprehend, challenge, and engage in productive debates. Our relationship has been outstanding, characterized by his proactive approach and unwavering commitment to excellence, never settling for the status quo.”

Louis Patino
Personal Injury Lawyer – Patino Law Firm

“Working with Your Marketing Rules was a game-changer for our practice. They really helped us understand how to best communicate our patient offering and stand out from other providers. Their workshops gave our team the clarity and confidence to execute a strong marketing plan. Thanks to their expertise, we’ve seen a significant increase in patient numbers a stronger connection with our community. Highly recommend!”

Headshot of a male client

Dr. Bryan McNaull
Medical Director – Family Medical Practice

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Making Competitors Nervous Since 2015.

We don’t do noise or nonsense.
Our clients scale smarter, attract better leads, and finally get into the conversations that matter.

Legal: from 30 to 174 leads/month YoY.

180%

Web Traffic

3 X

Media Mentions

390%

Form Submissions

170%

Asset Downloads

50%

Consultation Bookings

25%

Client Conversion Rate

(Changes measured YoY over a 12 month period.)

SaaS: from 0 to 1,524 SQLs.

60%

Website Traffic

150%

ebook Downloads

70%

Free Trial Sign-ups

25%

Onboarding Email CTR

30%

Trial-to-Paid Conversion

20%

Churn Reduction

(Changes measured YoY over a 12 month period.)

Property: 3,210 Phone & Web Enquiries

120%

Website Traffic

7 X

Monthly Mentions

3,210

Property Enquiries

400

Spec. Downloads

125

Monthly Tours

12X

Return on Spend

(Changes measured over a 7 month period.)

Luck’s a wonderful thing –
But it’s not a strategy. 
It’s a dumpster fire.

That’s where we come in.

We build marketing that works — no wishful thinking required.

We’re an international team of joined-up thinkers
and award-winning doers helping ambitious businesses grow.

We help brands:

  • Sell more, to more people
  • Solve knotty problems
  • Stand out from the crowd
  • Show up where people are looking

Whether you need a stronger digital presence,
a sharper message, or a marketing machine
that delivers results month after month,
we’ll make your growth more predictable —
and a lot less like guesswork.

Luck fails.
Strategy Scales.

Your Marketing Rules.

A graffiti style image showing a dumpster fire filled with lucky items

Meet the A-Team. Work With the A-Team.

We don’t roll out our best people just to win you over — and then vanish.
The same experienced marketers who pitch your campaign are the ones who build it, run it, and stay accountable for the results.

Mini MBA in Marketing Logo
Mini MBA in Brand Management Logo

Who are we?

In 2020, James and Mark were working in a UK digital agency. Mark was banging on about behavioural science and linking marketing to business outcomes. James was looking at the long game, making sure today’s bright idea didn’t torpedo next quarter.

It didn’t take long to see the problem: agencies were built on transactions, not partnerships. Flashy decks, shallow thinking, and clients left holding the bag when campaigns flopped.

So they ditched the broken model and built something better. Not just “services on demand” but proper strategy married to execution. The point? Growth that lasts, not campaigns that fizzle.

Two men wearing suits

Effective marketing is more than just ...SEO...ads...email...CRO...ai...the next shiny new trend

Many Most marketing agencies jump straight into action without a plan.
This is madness and a good indication you’re dealing with people that shouldn’t be anywhere near your most important growth lever!!!

At Your Marketing Rules we do things differently. Because we’re not only experienced, but also properly trained. That means we don’t put the cart before the horse, or rush off in in the wrong direction at break-neck speed.

Most marketing agencies dive headfirst into activity and ...hope for the best....wonder why nothing works....then blame the client....then duck responsibility...then throw excuses like confetti.

Our Uncommon Approach.

We call it Our Uncommon Approach — but really, it shouldn’t be.

We just do marketing the way it’s meant to be done.
Three stages: Diagnosis, Strategy, and Tactics.
Simple. Structured. Effective.
Unfortunately, most of the industry skipped that memo.

Every campaign we run goes through these three stages — because structure beats chaos, and clarity beats guesswork.
It’s how we deliver results that make our clients (and their bosses) happy — and their competitors deeply uncomfortable.

Diagnosis.

We don’t start with guesswork or jargon. We start with evidence — uncovering what really makes your business tick and where the biggest growth gaps lie. That’s how we turn clarity into competitive advantage.

Strategy.

We turn insight into intelligent direction. With senior marketing expertise guiding every move, we build strategies that make sense — commercially, creatively, and competitively

Tactics.

This is where strategy becomes momentum. From CRO, SEO, and paid media to creative campaigns, content, social, and even OOH — every channel we use is chosen with purpose and built to do one thing: grow your revenue.

Our Services.

Whether you’re building a brand, launching a new offer, or looking to scale your revenue, we’ve done – and do – it all.

We apply insights from psychology and behavioural economics to influence action at every step of your customer journey.

We turn more of your clicks into customers with better UX, smarter messaging, and data-backed design.

Campaigns built to convert – not just click. Search, display, remarketing, all covered.

Climb the rankings and stay there with sustainable, long-term SEO strategies that work in the Singapore market.

Drive repeat business and long-term loyalty with smarter automations and campaigns that speak directly to your customers.

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Trusted by Ambitious Businesses

We Solving Problems.

“With Your Marketing Rules, it’s a partnership, where collaboration and idea-sharing are at the forefront. This contrasts starkly with other agencies I’ve encountered, where their agenda often overshadows our own input.”

Headshot of a female client

Stephanie
Founder – Growtherapy

Discover how to outperform the competition 🔥

“Mark [Your Marketing Rules] is an an integral part of our team, investing the effort to comprehend, challenge, and engage in productive debates. Our relationship has been outstanding, characterized by his proactive approach and unwavering commitment to excellence, never settling for the status quo.”

Louis Patino
Personal Injury Lawyer – Patino Law Firm

Sectors we know inside out.

Here’s where experience has shaped us

Professional Services

When relationships drive your business, marketing must balance logic with emotion. We make it persuasive, personal, and memorable.

Tech

Fast-moving markets, complex products, fierce competition. We create marketing that accelerates growth and keeps you ahead of the curve.

Manufacturing

Precision, scale, and efficiency matter. We turn complex manufacturing capabilities into marketing that resonates and drives results.

Property

High-value assets, discerning buyers, long decision cycles. We craft marketing that’s strategic, compelling, and impactful.

Health

Trust and credibility are everything. We deliver health marketing that informs, engages, and builds confidence in your brand.

Construction

Regulations, long sales cycles, multiple stakeholders. Construction marketing can be challenging — but that’s exactly where we thrive.

Marketing Without the BS

Working with us is nothing like a typical agency experience. No bait-and-switch. No over-promises. No smoke and mirrors. Just a refreshingly honest team that actually knows what it’s doing.

Think of us as an extension of your marketing team — or your entire marketing department. Whether you’re starting from scratch, aiming to grow, or already well established, we make marketing predictable, effective, and, most importantly, enjoyable to work on.

We bring the skills, experience, and joined-up thinking to deliver campaigns that work — creatively, efficiently, and without the usual agency nonsense. No fluff. No shortcuts. Just marketing done right.

Our Fluff-Free Guarantee.

We guarantee no nonsense. No smoke and mirrors. No overpromises. Here’s what that means for you:

  • Transparency, always: you’ll know exactly what we’re doing and why.

  • Results over activity: every campaign is built to actually move the needle.

  • Zero bait-and-switch: the team you meet is the team you work with.

  • Honest advice: we tell it like it is — even if it’s not what you want to hear.

  • Consistent quality: every project, executed with experience and care.

  • Actionable insights: clear reporting that drives smarter decisions.

No fluff. No shortcuts. Just marketing that works — creatively, strategically, and predictably.

Ready to stack the odds in your favour?

Discover how to outperform the competition 🔥

Knowledge.

This section of our site is packed with helpful articles, guides, and opinion pieces at the intersection of marketing and behavioural science.

If you’re tired of fluffy blogs and want practical insights that make you a smarter marketer, this is for you.

Frequently Asked Questions.

What does a Digital Marketing Agency Do?2024-05-02T10:46:31+01:00

At Your Marketing Rules, we’re your dedicated partner in navigating the complex world of digital marketing. As a leading digital marketing agency, we specialize in crafting customized strategies to elevate your online presence and drive meaningful results for your business. From optimizing your website for search engines to crafting compelling content and managing targeted advertising campaigns, our team of experts is here to ensure your brand stands out in the digital landscape. By harnessing the power of SEO, PPC, social media, email marketing, and more, we help businesses like yours connect with their target audience, drive engagement, and ultimately achieve their marketing goals. With Your Marketing Rules by your side, you can trust that your digital marketing efforts are in capable hands, leaving you free to focus on what you do best – running your business.

How quickly can I expect to see results from your marketing efforts?2024-05-02T10:40:27+01:00

While the timeline for seeing results from our marketing efforts can vary depending on various factors such as industry, competition, and campaign objectives, our goal is always to deliver tangible results as quickly as possible. With our data-driven approach and proven methodologies, we work diligently to optimize your campaigns for maximum effectiveness and efficiency. Whether you’re looking to increase website traffic, generate leads, or boost sales, our team of experts is dedicated to delivering measurable results that drive real business growth.

What is your process for communication and reporting?2024-05-02T10:39:43+01:00

Our digital marketing agency prioritizes clear and open communication to ensure that our clients are informed and involved every step of the way. From initial strategy development to ongoing campaign management, we maintain regular communication channels through email, phone calls, and in-person meetings as needed. Additionally, we provide detailed monthly reports that outline key performance metrics, campaign progress, and actionable insights to help you understand the impact of our efforts and make informed decisions about your marketing strategy.

What sets your agency apart from others in the industry?2024-05-02T10:38:55+01:00

What sets our digital marketing agency apart is our unwavering commitment to delivering results-driven solutions that exceed our clients’ expectations. Unlike other agencies that take a one-size-fits-all approach, we prioritize personalization and collaboration, working closely with each client to understand their unique needs and goals. Our team of experienced professionals combines creativity with data-driven insights to develop innovative strategies that drive measurable results and deliver a strong return on investment. With our proven track record of success and dedication to client satisfaction, we are confident that we can help your business thrive in today’s competitive landscape.

How do you approach developing a marketing strategy for a small business like mine?2024-05-02T10:38:16+01:00

At our online marketing agency, we understand that every business is unique, which is why we take a customized approach to developing marketing strategies for small businesses. We begin by conducting a thorough analysis of your business, target audience, and competitors to identify key opportunities and challenges. Based on our findings, we create a tailored strategy that aligns with your goals and budget, leveraging a mix of digital marketing tactics such as SEO, social media, email marketing, and content creation to maximize your online visibility and drive growth.

What is your experience working with businesses in my industry?2024-05-02T10:37:32+01:00

As a leading digital marketing agency, we have extensive experience working with businesses across a wide range of industries, including retail, healthcare, hospitality, and technology. Our team of experts understands the unique challenges and opportunities that each industry presents, allowing us to develop tailored strategies that resonate with your target audience and drive measurable results. Whether you’re a small local business or a global enterprise, our marketing agency Singapore is equipped to help you achieve your goals and surpass your competitors.

How can you help my business grow?2024-05-02T10:36:33+01:00

Our marketing agency in Singapore offers a comprehensive suite of services tailored to meet the diverse needs of businesses in various industries. From digital marketing and social media management to SEO and PPC advertising, our team specializes in crafting custom strategies to enhance your online presence and drive targeted traffic to your website. With our expertise in online marketing, we can help your business grow by increasing brand awareness, generating leads, and maximizing conversion opportunities.

Monday's a great day to start something 🎰Monday's a great day to start something 🎰

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Book a call with our team

luck is not a strategy.

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